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🎯 Marketing

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1. Demand Generation: Drive Conversions with Interactive Product Experiences

  • Eliminate unqualified leads - allow prospects to interact with a product demo before contacting sales
  • Increase high intent leads - conversion rates, generate more MQLs, and grow your customer base with CTAs and lead capture forms
  • Use completion rates and engagement data to optimize experiences and attribute conversions
  • Create and personalize demo centers for different customer segments with visibility and sequence rules

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2. Product Marketing: Announce New Features with Interactive Tours

  • Showcase new features in emails, landing pages, and blog posts
  • Drive product adoption, expand usage, and accelerate go-to-market strategies
  • Monitor viewer data to gauge the effectiveness of announcements and attribute feature adoption

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3. Drip Marketing: Use Hexus tours in your email sequences

Create marketing emails by repurposing a template, or draft your own and insert a product tour in it for showcasing your product.
  • Insert a personalized Hexus product tour in your:
    • Feature announcement emails
    • Onboarding emails
    • Lead nurture emails
  • To insert Hexus tours in your emails use one of the options below:
    • Embed tours as an iframe in your email
    • Download as a GIF and insert in your email
    • Download as an MP4 and insert in your email

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📞 Customer success and enablement

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1. Instant Tutorials for Customer Onboarding and Help Center

  • Guide new users through features and functionality
  • Accelerate time-to-value, increase product adoption, and reduce churn
  • Analyze completion rates to identify areas where customers struggle and optimize tutorials

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2. Engaging Onboarding Emails

  • Introduce new customers to the product with interactive elements and personalized content
  • Improve customer engagement, drive product usage, and foster long-term relationships
  • Track email metrics and product tour engagement to refine content and optimize the onboarding journey

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3. Easily Updatable Help Center Articles

  • Ensure customers have access to current and accurate information
  • Enhance self-service, reduce support tickets, and improve customer satisfaction
  • Monitor viewer data to identify popular articles and prioritize content updates

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4. Interactive Training Materials

  • Develop engaging videos and articles that facilitate learning and knowledge retention
  • Streamline employee onboarding, enable continuous learning, and improve team productivity
  • Analyze completion rates to identify areas where employees struggle and optimize training materials

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🤝 Sales

You can use Hexus interactive product tours for buyer evaluation and discovery automation.

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1. SDR: Personalized Product Tours for Prospecting

  • Create personalized product tours at scale using custom variables to engage potential customers effectively. More on that here.
  • Book more meetings, shorten sales cycles, and close more deals.
  • Utilize analytics to optimize tours and identify the most effective content.

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2. SE: Personalized Product Tours for Leave-Behinds

  • Reinforce key points and allow prospects to explore the product at their own pace.
  • Accelerate the sales process and improve the chances of closing deals.
  • Analyze viewer data to identify which features resonate most with prospects.