> ## Documentation Index
> Fetch the complete documentation index at: https://support.hexus.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Use Cases

> Marketing, Customer Success, and Sales can all use Hexus for various customer touchpoints.

## 🎯 Marketing

### 1. Demand Generation: Drive Conversions with Interactive Product Experiences

* Eliminate unqualified leads - allow prospects to interact with a product demo before contacting sales
* Increase high intent leads - conversion rates, generate more MQLs, and grow your customer base with CTAs and lead capture forms
* Use completion rates and engagement data to optimize experiences and attribute conversions
* Create and personalize demo centers for different customer segments with visibility and sequence rules

### 2. Product Marketing: Announce New Features with Interactive Tours

* Showcase new features in emails, landing pages, and blog posts
* Drive product adoption, expand usage, and accelerate go-to-market strategies
* Monitor viewer data to gauge the effectiveness of announcements and attribute feature adoption

### 3. Drip Marketing: Use Hexus tours in your email sequences

Create marketing emails by repurposing a template, or draft your own and insert a product tour in it for showcasing your product.

* Insert a personalized Hexus product tour in your:
  * Feature announcement emails
  * Onboarding emails
  * Lead nurture emails
* To insert Hexus tours in your emails use one of the options below:
  * Embed tours as an iframe in your email
  * Download as a GIF and insert in your email
  * Download as an MP4 and insert in your email

## 📞 Customer success and enablement

### 1. Instant Tutorials for Customer Onboarding and Help Center

* Guide new users through features and functionality
* Accelerate time-to-value, increase product adoption, and reduce churn
* Analyze completion rates to identify areas where customers struggle and optimize tutorials

### 2. Engaging Onboarding Emails

* Introduce new customers to the product with interactive elements and personalized content
* Improve customer engagement, drive product usage, and foster long-term relationships
* Track email metrics and product tour engagement to refine content and optimize the onboarding journey

### 3. Easily Updatable Help Center Articles

* Ensure customers have access to current and accurate information
* Enhance self-service, reduce support tickets, and improve customer satisfaction
* Monitor viewer data to identify popular articles and prioritize content updates

### 4. Interactive Training Materials

* Develop engaging videos and articles that facilitate learning and knowledge retention
* Streamline employee onboarding, enable continuous learning, and improve team productivity
* Analyze completion rates to identify areas where employees struggle and optimize training materials

## 🤝 Sales

You can use Hexus interactive product tours for buyer evaluation and discovery automation.

### 1. SDR: Personalized Product Tours for Prospecting

* Create personalized product tours at scale using custom variables to engage potential customers effectively. More on that [here](/advanced-editing/personalization).
* Book more meetings, shorten sales cycles, and close more deals.
* Utilize [analytics](/collaboration/analytics-and-reporting) to optimize tours and identify the most effective content.

### 2. SE: Personalized Product Tours for Leave-Behinds

* Reinforce key points and allow prospects to explore the product at their own pace.
* Accelerate the sales process and improve the chances of closing deals.
* Analyze viewer data to identify which features resonate most with prospects.